Appellation Wine Marlborough + Framingham

AMW is an industry collective created to protect the authenticity and reputation of Marlborough wine globally. 

Framingham is one of over 50 Marlborough wine producers aligned AMW and who uses the AMW trust mark on qualifying wines, particularly our Sauvignon Blanc range. 

AMW certification means the wines must meet standards such as:

  • 100% Marlborough-grown fruit
  • sustainably certified vineyards
  • bottled in New Zealand
  • independently quality assessed.

Essentially, it's a promise of origin, quality, authenticity + sustainability.
We're incredibly proud to carry the Appellation quality mark on our portfolio of wines.

The back label can get quite cluttered, so we wanted our customers to be able to see the certification of quality clearly when picking our their bottle of wine. As a result, we've made a further commitment to AMW by adding a 'Banderol' to our Framingham bottles.

At Framingham Wines, every bottle tells the story of Marlborough craftsmanship, individuality, and wines made with real character.

The AMW banderol is more than a seal — it’s a mark of trust, protecting the integrity and quality that makes Marlborough wines world-renowned.

For Framingham, it reflects a commitment to producing expressive wines with purity, place, and personality — crafted for people who care where their wine comes from.